For coaches and creators
More customers. More sales. Ads that actually pay off.
A predictable, profitable way to bring new buyers into your offers — every single day.
Ads are the fastest way to bring new buyers into your business. The Ads Engine is your on-demand, on-call ads expert. It connects to your Meta ad account and tells you exactly what to do — what to launch, fix, test, pause, or scale — using the same methodology behind $10M+ in digital-product sales.
You want more sales. You know ads are how you get them.
You just don't have a system for making them profitable.
- Maybe you know ads are the next step, but you don't know where to start — or how to avoid wasting money while you figure it out.
- Maybe you're already running ads — spending real money every week — but you can't tell what's actually limiting sales, or what to change next.
- Maybe you tried ads once, it didn't work the way you hoped, and you quietly decided Meta ads "don't work" for your business.
- Maybe you hired a media buyer or agency, things are running… but you feel removed from the strategy and can't tell if it's actually good.
- Maybe you've bought the course or joined the mastermind, you understand the concepts — but turning it into a plan for your campaigns is still the hard part.
Different starting points. Same gap: no system behind your ads.
Ads are the multiplier your business needs. The Ads Engine makes sure they pay off.
A predictable, profitable way to bring new buyers into your offers every day.
Wherever you are with ads, this is your next step.
Same goal for all three: grow your business and make more money. Ads are how you get there.
You know ads are the way to grow, but you don't know where to start. The Ads Engine shows you what to set up first, based on your offer and budget.
You're spending money and not sure what's working. The Ads Engine reads your account and tells you exactly what to launch, fix, pause, or scale.
You've got the skills, but not the time or a second opinion. It's an expert in your back pocket — your Weekly Game Plan, alerts, and benchmarks — so you catch what you'd miss.
Start today. Get your first insights today.
No waiting for a kickoff call or a monthly report. Set it up, connect your account, and see what your ads should do next — on day one.
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1
Tell it about your business
The onboarding agent reads your website and documents to learn your offers, price points, funnel, and current ads.
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2
Connect your Meta ad account
Read-only access, so it can see your campaign data but never changes anything in your account.
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3
Day one
Get your first insights
Ask Addy what's working, what's wasting money, and what to do next — answered from your real numbers and Anna's methodology.
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4
Keep growing every week
Your Weekly Game Plan lands every Monday, and Custom Alerts flag problems in between.
“I've managed $10M+ in ad spend. If you're second-guessing your ads, try it.”
“Every Monday I get an email with the exact action steps I'd have come up with myself — minus the hours of analysis. The Ads Engine saves me hours every week.”
“Every week my conversion rate has been at least double what it was — averaging a 2% conversion rate. Made $17K revenue and $12K profit last week.”
“In 2024 my business made $15,000. Over the last year I literally reached $300,000 by following Anna's proven frameworks.”
“I scaled to $20k months, then stalled. Anna's strategy and the support of the paid membership helped me scale to consistent $50k months — running my ads on my own.”
“Everything I bring to Anna just grows and gets better. She's helped us double our business just in this last year.”
Weekly Game Plan
Every Monday, Addy reviews your account and emails your plan for the week.
- Pause
- Monitor
- Scale
- Test
Plus overall insights and a short list of action items. Here's a real one →
Pause
It's spent nearly your full $90 CPP goal with no purchases, and its CTR is under 0.5%. Pause it and move the budget to BehindTheScenes.
Monitor
It's too early to judge. Keep hands off until it reaches $30 spent and 48 hours of run time.
The other SpringChallenge carousels are each under $13 spent. Same rule applies.
Scale
Under your $90 CPP goal for 3 days in a row. Raise its budget by 10% and check again in 3 days.
Test
BehindTheScenes is your best angle, so build on it. Write 2–3 new on-screen hooks for that carousel. Keep the body and CTA identical and spend $50–150 per hook before judging.
Overall Insights
- Overall CPP is $96.49, just above your $90 goal. Pausing QuickFixes brings it to about $75.
- EvergreenWebinar drove all 4 purchases. SpringChallenge is still in its first few days.
Action Items
- Pause QuickFixes and move its budget to BehindTheScenes.
- Raise the BehindTheScenes budget by 10%.
- Write 2–3 new hooks for the BehindTheScenes carousel.
- Leave the SpringChallenge ads alone until each reaches $30 spent and 48 hours.
Custom Alerts
Between Monday game plans, alerts flag new Pause, Monitor, Scale, or Test recommendations the moment they need action — so a costly ad gets caught in days, not weeks.
Flags an ad to pause when it spends at least 3× its cost-per-result goal over the last 2 days and is still above goal.
Flags an ad to scale when its cost per result stays under goal on each of the last 3 days.
Stop finding out after the money’s already spent.
You log in, check the numbers, and find out after the budget is gone.
Flagged as soon as an ad trips one of your alert rules.
on one $100/day ad caught in 24 hours instead of a week later.
Market Trends & Benchmarks
Your account tells you how your ads are doing. Benchmarks tell you whether that's actually good — so you know where you're ahead, where you're behind, and what to do about it.
Pick a product or offer
Choose the one product or offer you want to check.
Compare it to the market
See how its performance measures up against the market, not just against last week.
Take the next step with Addy
Ask Addy what the comparison means for your account and what to do next.
Here's what you're really choosing between.
The Ads Engine isn't competing with your coach or your course — it connects to your ad account and does the thing none of them do: tell you your next move. Side by side, here's where it lands.
| Ads Engine | Course | Coach/ |
Agency | |
|---|---|---|---|---|
| Uses your current business data | ✓ | — | Sometimes | ✓ |
| Available whenever you need it | ✓ | ✓ | — | — |
| Diagnoses ads + funnel together | ✓ | — | Sometimes | Sometimes |
| Gives prioritized next actions | ✓ | — | Sometimes | ✓ |
| You retain strategic visibility | ✓ | ✓ | ✓ | Sometimes |
| $197/month | ✓ | — | $$$ | $$$$ |
Why not just connect Meta to Claude or ChatGPT?
Ask both the same question and the difference is obvious.
1. Ad fatigue
2. Audience too broad
3. Weak landing page
4. Try testing new creative…
- Pulls from what's already on the internet
- Generic frameworks, written for anyone
- Built on Anna's methodology behind $10M+ in digital-product sales
- Starts from your real numbers, not a guess
Is this you?
Built for business owners who are serious about growing with ads. If you're nodding along, you're in the right place.
Get started for $7 →- You want to grow your business with ads — whether you're running them now or ready to start.
- You have an offer people already want, a working sales process, and budget to run meaningful tests.
- You want an expert set of eyes on your account so you can scale with confidence.
- You know ads are the next step, but you're not ready to hand an agency thousands of dollars a month to figure it out.
A full paid acquisition team, in one system.
The strategic thinking of the specialists you'd otherwise hire — connected and applied to your account.
- Media BuyerCampaign structure + scaling$3,000
- AnalystNumbers + diagnosis$3,000
- Creative StrategistHooks + concepts$2,000
- CopywriterAd copy$2,000
- Funnel StrategistPost-click conversion$3,000
- Growth StrategistEconomics + priorities$5,000
Typical monthly costs when each role is hired separately. Actual rates vary.
Meet Anna Konchar — the strategist behind the Ads Engine.
Anna has run Meta ads for online businesses since 2012. The Ads Engine runs on her methodology — the same one behind $10M+ in digital-product sales.
- Running Meta ads since 2012 — long before AI ad copy, Advantage+, or most of today's tools existed.
- Specialized in online businesses since 2017 — courses, memberships, coaching, and digital products specifically.
- Evergreen-first — systems that sell every day, instead of relying on launches or an endless content grind.
- Developed through real campaigns — years of spending, testing, analyzing, optimizing, and scaling.
Strategy that's been pressure-tested with real budget and real revenue — now encoded into a system you can use on your own business, every week.
One system across the entire lifecycle of your ads.
Anna's proven Meta ads methodology, applied to your account — from the first plan to confident scaling.
- 01PlanStrategy around your offer, funnel, budget, and audience.
- 02LaunchGo live with a clear plan and know what to watch.
- 03AnalyzeMake sense of what your performance is telling you.
- 04DiagnoseFind the real bottleneck between spend and the sale.
- 05ImprovePrioritized, business-specific recommendations.
- 06TestKnow the highest-priority test to run next — and why.
- 07ScaleGrow what's working without breaking what works.
From guessing to a predictable way to get customers.
“I'm spending money on ads but constantly wondering what's working, what's broken, and what I should change.”
“I know what's happening, why it's happening, and what to do next.”
Imagine opening The Ads Engine and knowing exactly what to do next.
No more staring at numbers wondering what they mean. No more changing five things at once and hoping. Just a clear, prioritized next move — every week.
Get started for $7 →Get full access to the Ads Engine for 7 days.
What you get
- Campaign strategy built around your offer, funnel, budget, and audience
- Analysis of your real Meta campaign performance
- Diagnosis of what's actually limiting sales
- Prioritized recommendations for what to create, fix, test, pause, or scale next
- Creative direction based on your strategy and performance
- On-demand access to Anna's paid ads methodology whenever you need your next move
- Addy, your built-in guide — ask about your roadmap, creative ideas, ad reviews, or performance in plain language
- 2,000 Addy credits included every month, resetting with your billing cycle. Credits are used when you chat with Addy, and you can add more if you'd like.
- Full Ads Engine access
- Founding rate locked in for life while your membership is active
- Early access to new features
- Direct influence over what we build next
- Future price increases won't affect your rate
If the Ads Engine saves you from one $500 bad test, catches one funnel leak sooner, or helps you scale one winning campaign more confidently, the $197 monthly investment can become very small relative to the decisions you're making.
You might be wondering…
Still deciding? Start for $7 and see your first insights today.
ChatGPT and Claude can generate ideas when you already know what to ask, but they pull from what's on the internet: generic frameworks written for anyone. The Ads Engine is built on Anna's methodology, the one behind $10M+ in her own digital-product sales, and it connects directly to your ad account to apply that methodology to your real campaigns, funnel, economics, and performance. It doesn't just answer "What could I try?" — it tells you what's happening, why, what matters, and what to do next.
Yes. The Ads Engine has read-only access, so it can see your campaign data but can’t change anything in your account. Your individual data is never shared with anyone else.
Hyros is an ad tracking and attribution tool: it helps you see which ads and channels actually drove your sales. The Ads Engine answers the next question — given your numbers, what should you do now? It reads your Meta account and tells you what to pause, monitor, scale, and test, using Anna's methodology. Tracking shows you what happened; the Ads Engine tells you your next move. If you already use a tracking tool, the two can work side by side.
Yes. Whether you've never run an ad or you run them every day, the Ads Engine meets you where you are. If you're just starting, it shows you what to set up first based on your offer and budget, so you don't waste money figuring it out. If you're already running ads, it tells you what to launch, fix, pause, or scale next.
Good — keep them. The Ads Engine helps you understand the strategy, evaluate recommendations, spot what's missing, and turn what you're learning into business-specific next steps between calls. It complements what you have — it doesn't replace it.
A failed campaign doesn't always mean Meta ads can't work for your business. More often it means the offer, funnel, creative, campaign structure, budget, or testing process wasn't aligned. The Ads Engine helps you find which part was actually failing.
Fair. Weigh it against what you'd otherwise spend on high-ticket education, coaching, agency fees, a full paid acquisition team — or the avoidable mistakes that come from guessing your way through ad spend. It's a fraction of a single strategist's retainer, and you can cancel anytime.
Credits are used each time you chat with Addy. Your membership includes 2,000 every month, and they reset with your billing cycle. If you run out, you can add more if you'd like.
