And with less than 5% of people seeing posts from business pages, they are discovering these products through paid ads.
Stay with me! I know the word ad can put a bad taste in your mouth, but humans have been advertising for centuries and now social media is no different. Facebook ads can be your business’s best friend. There is no shame is running ads, at this point, it’s just smart marketing.
Have you ever been hesitant about running Facebook ads? Tell me why in the comments!
Facebook ads can transform your business, save you time, and make you more money. And these are a few reasons why.
They are simple to set up and produce results
Any business big or small can get into the digital advertising game, the barrier to entry is much less than traditional advertising. Creating advertising campaigns for your business can be a quick and simple process if you understand the basics. Also, if something isn’t working, you can test something new until you see the results you want.
Having some guidance helps to lessen that trial and error period (wait until the end and I can help with that!)
Your ideal customer or client is on Facebook
There are 2.2 BILLION monthly active users on Facebook and your ideal customer or client is in there. Even better, they are reachable!
Facebook provides very specific information so you can find the people who really need your products or services. This can be where they are, what they like, their past purchases, as well as general demographic data like age and gender.
People of all ages still use Facebook (and remember, Facebook owns Instagram!). Over 57% of cross-generational buyers said social media influences their shopping. But if they can’t see your product, they won’t have the opportunity to buy it!
Facebook is always adjusting to the customer
Facebook adds new features all the time based on people’s buying behavior and how they want to be presented ads. Facebook is doing the work for you so your ads can be as successful as possible.
They want to improve the experience for buyers and advertisers so they grow, and that helps you grow!
Like I said before, even though ads can be simple to set up, having guidance on how to get the most out of ads can help your business grow even faster.
And that’s why I created a free mini course on how to use Facebook and Instagram ads to grow your business, even on a small budget!
[optin-monster-shortcode id=”wigk2htge9fzpuknvlwi”]Until next time… stay ambitious.
