If you’ve thought about using Facebook and Instagram ads to help grow your business and increase sales, put me in the comments below.
And you probably have! It’s no mystery that fewer people are seeing our social media posts these days and for a lot of us, social media has been crucial for our business.
I have been running Facebook and Instagram ads since basically they came out in, like, 2012. Those little, tiny right-hand rail ads. And a lot has changed. But they’re still one of the best marketing tools that you can use for your business. There might be a few things that you’ve heard about them, which are holding you back from using them, so today I’m going to talk about those.
Myth #1: They’re Expensive
The first thing that I hear small businesses say about Facebook and Instagram ads is that they are expensive when actually, Facebook and Instagram ads are one of the cheapest advertising tactics that you can use for your business. They’re also one of the cheapest ways to reach more people and the right people for your business so that you can get new customers and clients.
If you think about it, you can literally get started with Facebook and Instagram ads for like $5 a day. Where, if you were trying to be on TV or radio, you’re talking about spending thousands of dollars all at once.
Now, that being said, some small businesses get a little frustrated with Facebook and Instagram ads because they say, well, I put $5 dollars behind this post and I didn’t see anything. Here’s the truth. $5 dollars is not going to get you anything, right? You can’t expect to spend $5 and then get $5,000 in sales. It’s just unrealistic. If you really wanna use Facebook and Instagram ads to help grow your business, then you’re going to want to make sure that you’re investing at least $500 per month into Facebook and Instagram ads.
This is going to help you find new customers and clients, get in front of those who have already shown interest in what you have to offer, and then convert them into a sale or a client. Now, $500 might sound like a lot, but it’s really only about $15 a day and that $15 a day can dramatically increase your business and grow your profits at a very rapid pace.
Myth #2: My customers aren’t on Facebook or Instagram
The second myth that I hear people say when it comes to Facebook and Instagram ads is that my customers and clients don’t use Facebook and Instagram. That is complete B.S., my friend. There are over two billion users on Facebook and Instagram worldwide. 70%, approximately, of U.S. adults, use Facebook. And three-quarters of them use it at least once a day. So whether your ideal customer is a doctor or is a stay at home mom, they are using Facebook and Instagram. And guess what? A lot of them are finding new products and purchasing directly from these platforms. So your customers and clients are there, you just need to go and find them.
Myth #3: They are complicated
The third myth that I hear about Facebook and Instagram ads, is that they are complicated. Now, I’m going to be honest, if you’re boosting posts, you should probably stop right now.
You’re really just helping Facebook’s stock go up. You’re not gonna do much for your business boosting a post. And the reason why is because the goal of boosting a post is to get you more engagements. What does that mean? It means the goal is to get you more likes, comments or shares on that post. So, if you are wanting to do something like drive people to your website, get them to sign up for email list or even to purchase, you’re going to have to do a lot more than boosting a post. You’re going to have to get comfortable with the ads manager. But you have to remember, Facebook and Instagram ads aren’t taught in school. Everyone who is using them has figured it out for themselves.
But, here’s the best part. You don’t have to figure out for yourself, exactly how to use Facebook and Instagram ads for your business because I have put together a free training that you can access at https://www.annakonchar.com/digitalads
In this free training, I show you how to use Facebook and Instagram ads to grow your business, I talk to you about the sales funnel and how to build a sales funnel with Facebook and Instagram ads. And I even show you how to grow your business using Facebook and Instagram ads on a small budget, like $500 a month.
Again, if you want to access that and you want to learn more about how to use Facebook and Instagram ads. Probably the most powerful marketing tool and tactic out there right now, and the cheapest way to grow your business, get more clients and customers, then head on over to https://www.annakonchar.com/digitalads I know that you will get a lot of great information that you can immediately take action on in that free training for your business.
[optin-monster-shortcode id=”wigk2htge9fzpuknvlwi”]Until next time… stay ambitious.
