I often find that people have this belief that they can’t spend money. After reading this or checking out the video above, hopefully it will help you rethink about investing in yourself as well as your business.
We all consume a ton of content. We read articles. We listen to videos on YouTube. We listen to podcasts. We consume, we consume, we consume, all of this free content. But what are you actually doing? What actions are you taking when you consume that free content? Probably not a lot, and that is because, we do not value free content.
When we pay, we pay attention.
Let me give you a few examples of this…. I was fortunate that my parents paid for me to go to undergrad. I’m not going to lie though, I wasn’t really invested in it. I definitely partied too much, didn’t try my hardest on all of my tests or papers, and that’s because I didn’t really have any stake in the game except for the fact that I knew that I wanted a college degree.
Now, that was completely different when I went to grad school because I was the one paying for grad school. Because I was paying for it, I was invested in it. I was spending my own money and knew that I would eventually have to pay that back, so I worked a hell of a lot harder.
I also will never forget one of the very first live Q&A sessions that I did with the Advisori Insider PRO program. I asked them: “If you paid $50 for this program, would you be taking an hour of your time to be here and get your question answered?” Every single one of them said no. Why? Because if you pay, you pay attention.
If you’re consuming free content, you’re not taking action. If you’re paying to learn how to change your life and build a business, and you’re investing in yourself, then you are going to pay attention because you are fully invested in what that person has to say.
It takes money to make money.
Now, a lot of people don’t like that fact. There is one finite resource and that is time. And when you start your business, you can hustle, hustle, hustle, and you can spend your time, but eventually you’re going to get to the point where there is no more time for you to do more things.
Or you get to the point where you are absolutely burnt out and this business that you started, this passion that you have, has completely changed into exactly what you didn’t want it to be, and that’s something that you don’t like doing anymore. That’s because you’re burnt out.
If you really want to make your goals a reality, you have to spend money to make money.
Now, I’m not just saying that because I run ads or teach others how to build businesses. But it’s not just that. It’s things like software or hiring a part-time person to help you.
These things are a small sacrifice to spend money on in the short term, but in the long term, you are going to grow so much faster. Faster than you ever would if you just try to do it all yourself.
Whether it is spending money on Facebook to get new customers, or hiring someone to help you send out those shipments for your online orders, it is going to help you grow quicker.
Another example, from my Advisori Insider PRO program, where I teach amazing, ambitious people how to build a business Facebook and Instagram Ads for small and local businesses, they could say, “Hey, Anna, I’ve never run Facebook and Instagram Ads before, but, you know what, I bet I can learn it all online for free, and I’m going to go do it.”
Here’s the thing… I have taken everything that I have learned over the last three years in my business, and the last 10 years working in advertising, and I’ve given it to them in six weeks.
Do you know how long it would take them if they just said I’m going to go out and look for the free content and do this myself? A whole hell of a lot of time.
That is why the members who are joining are seeing results within six weeks instead of six months or six years. When you are investing in something, when you are buying information, you are also getting all of the information that it’s taken someone years and years and years to accumulate and you get to learn what they’ve learned in years in weeks, and that is freaking amazing!
[optin-monster-shortcode id=”lzp8qjqunlcwy6siga8f”]You cannot expect someone to pay you money if you are not willing to invest in yourself and your dreams.
It’s absolutely crazy to me when people say I want someone to buy my $5,000 photography session, but the idea of spending $500 on Facebook and Instagram Ads each month? Oh my gosh, no way. How can you expect people to invest in you if you aren’t even willing to invest in you and your dreams and goals?
I would love to hear your thoughts on this subject, so put them in the comments below. Are you struggling with this? Have you heard this from some of your clients or customers? Put your comments below, and then until next time, stay ambitious, friend.
